Tool/Software Used: Cinema 4D, Octane, Photoshop, Poliigon, some downloaded assets
The Challenge
To create a Dicks Sporting Goods store that would be in the NBA 2K.
The Outcome
A series of renders showcasing what a transformed DKS store would look like. Aspects of the brick-and-mortar store were referenced so as not to completely depart from the brand’s visual identity, but some added elements and graphics to appeal to the modern-day gamer.
The Design Process
My process often includes writing, sketching, research/image collection, designing, and polishing in that order.
